The industry faced a nationwide shortage of inventory, which greatly impacted our local boating community. In 2021, we introduced the Seattle Boat Bridge Club – our solution to “bridge the gap” between placing an order and delivery. Seattle Boat has both the FunShare boat club and pre-owned inventory, which offered us the opportunity to innovate and keep our customers enjoying the water.
Customers can place a boat on order and choose one of two options:
1: Bridge Club – Put a boat on order, and use a dedicated boat club boat in the meantime
2: Bridge Boat – Put a boat on order, and purchase a placeholder pre-owned boat in the meantime with a guaranteed trade-in value
The program kept many families boating and making memories - a unique solution to complex industry-wide problem.