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"EX/CX" employee & Customer experience

EX/CX is by far the most important initiative for our operation in 2021 and into 2022 – in all that we do, we are asking: "How does this impact Employee & Customer Experience?"


In the year of the "Great Resignation" we turned to our employees and asked them “What Makes a Great Work Place?".  At our annual company-wide meeting, where our entire team gathers to review the year and set goals for the future, we opened the conversation, heard our crewmates and took action on their feedback. 



Seattle Boat Company has 5 on-water locations throughout Western Washington; 4 are waterfront. We are conveniently located to support Seattle, as well as south sound and east side area boating communities with unmatched quality, architecture and design. 

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Better on the water

The pandemic inspired many people to take up boating for the first time. The learning curve to new boaters can be daunting.  Simultaneously, the lack of inventory offered our staff the time and energy innovate.  We set out to educate and empower our new customers and convert them from temporary pandemic escapists to boating lifestyle adopters. 

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In 2021, Seattle Boat took on multiple projects, from remolding our Seattle showroom, beginning construction on Lot 6 in Newport, doubling launches at Lake Union and adding slips. 

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bowriders grill

Our Lake Union location celebrated the opening of our first restaurant, Bowriders Grill, which is a brand-new waterfront location boasting the first dockside delivery to the local Lake Union boating community as well as a stunning events space. 


As the entire country was experiencing “The Great Resignation”.  Seattle Boat took this challenge head on and made it our primary focus at our Annual Company Planning Meeting.

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bridge club

The industry faced a nationwide shortage of inventory, which greatly impacted our local boating community. Seattle Boat has both a boat club and pre-owned inventory, which offered us the unique opportunity to think outside the box and keep our customers enjoying life on the PNWs beautiful waterways. 

mobile pro shop

New boaters can conveniently gear up their new boat with our BigSwell Mobile ProShop.  The Mobile ProShop arrives at our customers homes or local events, stocked with boating essentials from life vests to floats, boards and shades.

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In 2021 we started harnessing PowerBI to facilitate real time, live data dashaboards that we use to make quick metrics-based business decisions and monitor performance.


With the additional time that low inventory provided, we stepped up our YouTube game - producing more content for our customers than ever before - such as boat walk throughs, tutorials, safety videos and much more!

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